I was part of the leadership team tasked with building and launching an in-house agency inside Clorox. I led creative development of the naming and identity. We launched in 2019 and became IHAF’s In-House Agency of the Year.
Some highlights from the world of Electro.
Invite to the launch party and identity reveal
Electrofesto: Our values
Electro logo system
Electro launch team rocking our Electro Swag
Welcome toolbox kit for new employees
Golden Hammers: Our in-house creative and culture awards
Design Inspiration: The original name of the company and retro bottle
A nice feeling to be recognized for the hard work
The Electrofiers: 170+ makers making