Ranch Fun Everywhere
The HVR team decided to put fandom at the center of their brand purpose. People really love ranch! With that insight I led the internal team to inject ranch love and “joy” into the entire creative eco-system.
HVR Sizzle Reel
A recap of the fun work I led on HVR for the past year and a half.
The Great Ranch Debate
People love to dip pizza in ranch. Well, most people. Credit: Jimmy Diebold, director/editor, Gregor Ehrlich, producer.
Recipe Videos
This series of 100+ videos became the highest performing paid creative running for the brand today.
We made a series of social content entirely in house for one of Ranch Fans’ favorite days of the year: National Wing Day!
New Product Launch
We were asked to create a campaign for this new product launch. I give you the magically creamy world of HVR DIP!
Ranch Holidays
Every holiday is better with ranch. These social posts prove it.
Ranchology
Website loyalty program with badge rewards. The badges were designed to be so fun to collect that ranch fans would keep coming back for more.
Illustration/animation: Mauro Gatti
