I led the creation of a new visual + verbal identity to help this little brand stand out in a crowded category. The result was a distinctly “Soy Vay” look, voice, and digital experience.
Soy Vay Talking Recipes
The brand launch centered around a new website concept I developed using design-thinking. Stanford was kind enough to invite me down to share the project with their d.school bootcamp students and they wrote a nice article about it.
Our new voice made it’s way into every touchpoint of the brand. All new banners, website, photography, video — oh my Soy Vay!
Dynamic Banners
Flavor Headlines
Hand Lettering by Jeff Canham
Brand Recipe Photography
Photography by Jim Golden
Website Design
How-To Videos
Stop-motion animation by David Lee Studios
The Awesome Backstory
I love origin stories so much, when I heard this one I just had to make a video. Designers Anjali Gajera and Allison Sieber along with copywriter Carly Haselhuhn all collaborated on this fun piece of content.